Platform Comparison

Vertical Agency vs.
Full-Service AI Platform

Scorpion focuses on legal and medical verticals at premium prices. AdIQ delivers the same done-for-you marketing for every local business type — powered by AI, at a fraction of the cost.

AI-Powered Platform
AdIQ
Every local business, from $299/mo
vs
Vertical Agency
Scorpion
Legal, medical & home services
The Difference

Same Quality, 1/5th the Price

Scorpion charges $2,000-10,000+/mo and limits you to specific industries. AdIQ serves all local businesses with more AI-powered features, starting at $299/mo.

What You Get

AdIQ

AI-powered marketing platform for every local business type. Website, SEO, ads, call intelligence, reviews, social, video — all managed for you with transparent pricing.
Custom AI-built website, managed for you
Google & Meta ad campaigns, fully managed
AI receptionist answers calls 24/7
CID call tracking with AI scoring & sentiment
AI search citation tracking (ChatGPT, Perplexity, etc.)
Lead tracking from 11+ sources in one dashboard
Social media + video production included
Transparent pricing — published on website
Works for any local business type

Scorpion

Full-service digital marketing agency focused on legal, healthcare, home services, and franchises. Custom pricing starts at $2,000/mo and can exceed $10,000/mo.
Website design & management
SEO & content marketing
Paid advertising (Google, Meta)
Reputation management
Lead management dashboard
No AI receptionist or call scoring
No AI search citation tracking
No transparent pricing — requires sales call
Limited to specific industries only
Feature-by-Feature

Full Comparison

Every capability side by side. See why local businesses choose AdIQ over expensive vertical agencies.

Capability AdIQFrom $299/mo ScorpionFrom ~$2,000/mo
Website & Online Presence
Custom website built for you✓ AI-built & managed✓ Custom designed
AI website manager (request changes via chat)✓ Live in 24 hrs— Support ticket
Website speed, SEO & mobile scoring✓ Site Score dashboardBasic reporting
Website analytics & conversion tracking✓ Dashboard
Rankings & SEO
Google keyword rank tracking✓ Tracked & optimized for you✓ Managed SEO
Yelp keyword rank tracking✓ With before/after comparison
AI search citation tracking✓ ChatGPT, Perplexity, Claude, Gemini
Local SEO optimization (done for you)✓ Fully managed✓ Fully managed
Google Business Profile optimization✓ Setup + ongoing management✓ Managed
Business listing management (50+ dirs)✓ Included in all plansAdd-on service
Advertising & Paid Media
Google Ads management✓ Managed campaigns + ROAS tracking✓ Managed (extra cost)
Meta Ads (Facebook & Instagram)✓ Managed campaigns✓ Managed (extra cost)
TikTok & YouTube Shorts✓ Elite plan
Ad spend & ROAS dashboard✓ Real-time reportingMonthly reports
Multi-platform ad tracking pixels✓ Google, Meta, TikTok, XGoogle, Meta only
Lead Tracking & Attribution
Multi-source lead dashboard✓ 11+ sources in one viewLead manager
Website form leads
Phone & SMS leads✓ Phone only
Google Business Profile leadsLimited
Social media leads (FB, IG, TikTok, X)FB & IG only
AI search referral tracking✓ Auto-detected
Lead source attribution & filtering✓ Per-source breakdownBasic attribution
New vs. recurring customer tagging
Call Intelligence & AI Receptionist
CID call tracking✓ 5 to unlimited numbersBasic call tracking
AI receptionist (24/7 call handling)✓ Trained on your business
Call scoring & sentiment analysis✓ AI scored 1-10
Call outcome tracking (booked, transferred, etc.)Basic logging
Call log export (CSV)
Review Management
Review monitoring (Google + Yelp)✓ Unified dashboard✓ Google focused
AI-generated review responses✓ Auto-drafted, approve & sendManual responses
Review request campaigns (SMS/email)✓ One-click to recent customers✓ Review solicitation
Review velocity tracking✓ 3-month trend chartsBasic reporting
Before/after review performance✓ Pre-AdIQ vs. current
Social Media & Content
Social media management✓ 3 posts/wk to daily✓ Add-on service
Video production✓ 4 videos/mo (Elite)
GBP post scheduling✓ Done for you✓ Managed
Custom branding & design✓ Elite plan✓ Premium tier
AI Intelligence & Reporting
AI performance analysis (narrative insights)✓ Plain-English AI summariesDashboard analytics
Period-over-period comparison✓ Month, 90-day, since startMonthly reports
AI support agent (chat)✓ Knows your full account
Dedicated account manager✓ Monthly to weekly calls✓ Account strategist
Setup progress tracking✓ 7-step onboarding checklistOnboarding process
The AdIQ Advantage

Why Local Businesses Switch from Scorpion

Premium agency features without the premium price tag — plus AI-powered capabilities Scorpion doesn't offer.

80% Less Expensive

Scorpion charges $2,000-10,000+/mo with custom contracts. AdIQ starts at $299/mo with transparent, published pricing. Same quality marketing — fraction of the cost.

AI Call Intelligence

Our AI receptionist answers calls 24/7, trained on your business. Every call is scored with sentiment analysis and outcome tracking. Scorpion offers basic call tracking — no AI.

Every Business Type

Scorpion focuses on legal, medical, and home services. AdIQ works for restaurants, retailers, salons, auto shops, fitness studios — any local business that needs customers.

AI Search Visibility

Track where your business appears in ChatGPT, Perplexity, Claude, and Gemini. Scorpion doesn't monitor AI search at all — AdIQ is built for the future of search.

11-Source Lead Tracking

Website, phone, SMS, Google Business, Yelp, Google Ads, Facebook, Instagram, TikTok, X, and AI search — all in one dashboard. Scorpion tracks far fewer lead sources.

No Long-Term Lock-In

Scorpion is known for long contracts (12-24 months) at high monthly rates. AdIQ has shorter minimums and transparent pricing you can see before you sign up.

Pricing Breakdown

What You Actually Pay

Scorpion's custom pricing means you don't know the cost until after a sales call. AdIQ publishes pricing upfront — and includes more than what Scorpion charges 5x more for.

Scorpion
$2-10K+/mo
Custom pricing. Requires sales call.
Typical package includes:
Custom website design & hosting
SEO & content marketing
Paid advertising (extra budget required)
Reputation management
Lead management dashboard
Social media (additional cost)
No AI receptionist
No AI search tracking
No CID call intelligence
Compared to AdIQ Premier
5-25x more expensive
Right Fit

Who Each Platform Is For

Choose AdIQ if you...

Are a local business of any type — not just legal or medical
Want done-for-you marketing without the $5K+/mo price tag
Need AI-powered features: call intelligence, AI receptionist, AI search tracking
Want transparent pricing — see costs before talking to sales
Need 11-source lead tracking, not just phone and web forms
Want video production and TikTok/YouTube Shorts included

Choose Scorpion if you...

Are a large law firm with a $5,000+/mo marketing budget
Specifically need legal, medical, or home services industry expertise
Prefer a traditional agency model with vertical specialization
Don't need AI search tracking or AI call intelligence
Are comfortable with custom contracts and opaque pricing
Have the budget for a premium agency relationship

Agency-Quality Marketing
Without the Agency Price Tag

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