Moz gives you data. AdIQ gives you results. We build your website, manage your ads, track your calls, automate your reviews, and grow your rankings, all while you focus on running your business.
Moz sells you SEO research and analytics. AdIQ is a full marketing agency and platform, with AI built in, that actually does the work.
Every capability side by side. See why local businesses choose AdIQ over standalone SEO research tools.
| Capability | AdIQFrom $299/mo | MozFrom $99/mo (DIY) |
|---|---|---|
| Website & Online Presence | ||
| Custom website built for you | ✓ AI-built & managed | — |
| AI website manager (request changes via chat) | ✓ Live in 24 hrs | — |
| Website speed, SEO & mobile scoring | ✓ Site Score dashboard | Site crawl (technical issues only) |
| Website analytics & conversion tracking | ✓ | — |
| On-page optimization suggestions | ✓ Done for you | ✓ On-Page Grader (DIY) |
| Rankings & SEO | ||
| Google keyword rank tracking | ✓ Tracked & optimized for you | ✓ DIY tracking (300-4,500 keywords) |
| Keyword research tools | Research done by your team | ✓ Keyword Explorer (deep research) |
| AI search citation tracking | ✓ ChatGPT, Perplexity, Claude, Gemini | — |
| Local SEO optimization (done for you) | ✓ Fully managed | — Analysis only |
| Google Business Profile optimization | ✓ Setup + ongoing management | Moz Local listing sync only |
| Business listing management (50+ dirs) | ✓ Included in all plans | Moz Local ($14-20/mo per location) |
| Backlink analysis & link building | Managed link strategy | ✓ Link Explorer (deep analysis) |
| Domain Authority scoring | — | ✓ Proprietary DA metric |
| Technical site audit crawler | Issues fixed for you | ✓ Full crawl & audit (DIY fixes) |
| Competitive research & analysis | Done by your team | ✓ True Competitor (DIY analysis) |
| Advertising & Paid Media | ||
| Google Ads management | ✓ Managed campaigns + ROAS tracking | — |
| Meta Ads (Facebook & Instagram) | ✓ Managed campaigns | — |
| TikTok & YouTube Shorts | ✓ Elite plan | — |
| Ad spend & ROAS dashboard | ✓ Real-time reporting | — |
| Multi-platform ad tracking pixels | ✓ Google, Meta, TikTok, X | — |
| Lead Tracking & Attribution | ||
| Multi-source lead dashboard | ✓ 11+ sources in one view | — |
| Website form leads | ✓ | — |
| Phone & SMS leads | ✓ | — |
| Google Business Profile leads | ✓ | — |
| Social media leads (FB, IG, TikTok, X) | ✓ | — |
| AI search referral tracking | ✓ Auto-detected | — |
| Lead source attribution & filtering | ✓ Per-source breakdown | — |
| New vs. recurring customer tagging | ✓ | — |
| Call Intelligence & Tracking | ||
| CID call tracking | ✓ 5 to unlimited numbers | — |
| CID call tracking with sentiment scoring | ✓ Trained on your business | — |
| Call scoring & sentiment analysis | ✓ AI scored 1-10 | — |
| Call outcome tracking (booked, transferred, etc.) | ✓ | — |
| Call log export (CSV) | ✓ | — |
| Review Management | ||
| Review monitoring (Google) | ✓ Unified dashboard | Moz Local (Google/Facebook sync) |
| AI-generated review responses | ✓ Auto-drafted, approve & send | — |
| Review request campaigns (SMS/email) | ✓ One-click to recent customers | — |
| Review velocity tracking | ✓ 3-month trend charts | — |
| Before/after review performance | ✓ Pre-AdIQ vs. current | — |
| Social Media & Content | ||
| Social media management | ✓ 3 posts/wk to daily | — |
| Video production | ✓ 4 videos/mo (Elite) | — |
| GBP post scheduling | ✓ Done for you | — |
| Custom branding & design | ✓ Elite plan | — |
| AI Intelligence & Reporting | ||
| AI performance analysis (narrative insights) | ✓ Plain-English AI summaries | — |
| Period-over-period comparison | ✓ Month, 90-day, since start | Ranking trend charts |
| White-label reporting | — | ✓ Custom PDF reports |
| API access for developers | — | ✓ Moz API (Links, DA, SERP) |
| AI support agent (chat) | ✓ Knows your full account | — |
| Dedicated account manager | ✓ Monthly to weekly calls | — |
| Setup progress tracking | ✓ 7-step onboarding checklist | — |
These are the capabilities that separate a full-service marketing platform from a standalone SEO research tool.
We build and manage your website using AI. Request changes through chat, updates go live within 24 hours. Moz can audit a site but won't build or manage one for you.
Our CID call tracking captures every call with sentiment scoring, trained on your business. Every call is scored 1-10 with sentiment analysis, outcome tracking, and automatic lead capture.
Google Ads, Meta Ads, TikTok, YouTube Shorts, all managed for you with real-time ROAS tracking. Moz is not built for paid advertising.
Website, phone, SMS, Google Business, Google Ads, Facebook, Instagram, TikTok, X, and AI search referrals, all tracked in one dashboard with source attribution.
Track where your business appears in ChatGPT, Perplexity, Claude, and Gemini. Moz tracks Google rankings, we track rankings across AI search engines too.
We create and post social media content 3x/week to daily. Elite plans include 4 professional videos per month plus TikTok and YouTube Shorts.
Moz Pro starts at $99/mo for SEO data. But data alone doesn't grow your business, you still need to hire someone to act on it. AdIQ includes the data AND the execution.
Get your free AdIQ Visibility Score and see exactly where your business stands, plus a personalized recommendation for what we can improve.
About this comparison. Features and pricing shown reflect each provider's publicly available information as of May 2026 and may have changed since. Competitor offerings, plans, and prices change often, so please verify current details directly on the provider's own website before deciding. This comparison reflects AdIQ's good-faith assessment and opinion based on publicly available information. It is not a statement of fact about any competitor's current product. We encourage you to research each option independently and choose what best fits your business.
All third-party company names, product names, logos, and trademarks are the property of their respective owners and are used here for identification and comparison purposes only. AdIQ is not affiliated with, authorized by, endorsed by, or sponsored by any company referenced on this page. Reference to any third party does not imply a partnership or endorsement in either direction.
Information last reviewed: May 2026.